Channel Harvest Research is launching its annual national survey of independent agents and brokers, with a focus on how they’ve been managing the hard market in property-casualty insurance. Further, thousands of respondents will reveal how their carrier partners are faring and what agents and brokers will need from them in the coming year. Channel Harvest is a division of Aartrijk.
Developed in collaboration with partner insurance carriers, the 2024 Channel Harvest study asks agents what they look for in a carrier relationship and why they prefer to work with certain companies. Respondents also will rank specific carriers on a variety of performance metrics.
This is Channel Harvest’s 17th annual quantitative survey of agents, centering on agents’ perceptions of carriers with which they do business, as well as of marketplace issues. Respondents include agency owners, producers and service staff.
Channel Harvest provides insurers with a unique, third-party, objective lens. Carriers use the detail to benchmark what they already may believe about their agent distribution and to gather insight into relevant subject areas. Insurers interested in participating in this survey may contact Dave Evans, Aartrijk strategist and senior associate, at dave.evans@Aartrijk.com or 703.304.3540.
About Aartrijk
Aartrijk is a branding and marketing-communications firm dedicated to the insurance industry, with a specialty in the independent agent channel. Its partners include carriers and managing general agencies, insurtechs, service providers, trade associations, user groups, educators and media companies. Established in 1999, the firm offers brand strategy, visual identity development, digital assessments and marketing, advertising and sponsorship programs, media relations, content development, and customer and channel research. Visit Aartrijk.com.