The Hartford’s Small Commercial Digital Capabilities Rated Best in the Industry

Source: The Hartford | Published on November 12, 2020

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For the second year in a row, The Hartford ranked No. 1 for digital capabilities in Keynova Group’s (formerly Dynatrace) Small Commercial Insurance Scorecard. The competitive benchmark study evaluates the top 10 small commercial insurance brands across four categories and four tasks. The Hartford received the top rating in every category and task to significantly outperform its competitors.

“We will never stop improving the ease of digital quoting, servicing, billing and claims for our agents and customers,” said Stephanie Bush, head of Small Commercial and Personal Lines at The Hartford. “Being the clear number one carrier in Keynova’s comprehensive report speaks to how we study the needs of the market and how we constantly set our own high standards of service.”

The Hartford’s overall score improved 11 points from 2019. The study revealed that The Hartford is the first in the industry to offer several digital capabilities including:

  • Real-time changes to level of coverage, deductible, and property and employee information via online policy management
  • The ability to classify new employees to develop accurate monthly premiums for workers comp policyholders
  • Online help options including ‘call me back’ and chatbot in both the public and secure areas of its site

Based on 20 years of benchmarking financial institutions’ digital offerings for small businesses and consumers, Keynova’s Small Commercial Insurance Scorecard is an annual competitive evaluation that examines the digital capabilities that insurance companies provide to small business policyholders and prospects. The scorecard specifically evaluates the digital proficiencies of carriers supporting users of small business insurance policy types such as business owners policy, property, liability, workers compensation, and commercial auto insurance.

The Hartford has been insuring small business owners for more than 200 years and was one of the first carriers to create a dedicated business unit for small commercial customers more than 30 years ago. The company, along with its agents, serves more than one million small business customers.

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at https://www.thehartford.com. Follow us on Twitter at www.twitter.com/TheHartford_PR.