In a move aimed at refining business strategies, Safeco Insurance, a Liberty Mutual company, will take over Columbia Insurance Group’s personal lines business across eight states beginning January 1, 2025. Columbia, a regional carrier primarily serving the Central and Midwest U.S., will focus exclusively on its commercial lines, while Safeco will extend its personal insurance coverage in Arkansas, Illinois, Iowa, Kansas, Missouri, Nebraska, Oklahoma, and South Dakota.
The agreement provides a clear path for both companies to deepen their expertise and deliver more specialized service to their customers. Known for its commitment to independent agents, the company sees this as a significant opportunity to grow its regional presence.
“We are excited to strengthen our partnerships with independent agents and welcome Columbia’s agents and customers to Safeco,” said Luke Bills, President of Independent Agent Distribution, Liberty Mutual Insurance. “This agreement aligns with our mission to empower the independent agency channel, and we look forward to expanding our business across these regions.”
For Columbia, the decision to exit personal lines insurance was not made lightly. However, the company remains committed to ensuring a smooth transition for both agents and policyholders as it sharpens its focus on commercial insurance solutions.
“While the decision to exit personal lines was difficult, we are confident that this agreement with Safeco will provide a smooth transition for our agents and customers,” said Keith Maciejewski, Chief Underwriting Officer at Columbia Insurance Group. “We’re focused on delivering top-tier service to our commercial clients and look forward to this next chapter.”
Safeco has a proven track record of successfully handling similar book transfers. The company’s established process ensures minimal disruption for agents and customers during the transition. Many of Columbia’s agents already have appointments with Safeco, and those who do not will have the opportunity to apply for appointments to continue serving their clients.
This strategic partnership marks a key moment for both companies, allowing each to grow and better serve their target markets. Safeco’s expansion in personal lines across the region will offer agents and customers continued high-quality service, while Columbia strengthens its position in the commercial insurance space.
About Safeco Insurance
In business since 1923, Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. Safeco is a Liberty Mutual Insurance company, based in Boston, Mass.
For more information about Safeco Insurance, go to www.safeco.com.